What happened to Cook’s year-end award? The truth

What happened to Cook’s year-end award? The truth

Apple’s revenue and profits in the past fiscal year have hit record highs, and its market value has exceeded $1 trillion.

Tim Cook, CEO of the company, was awarded a lucrative year-end bonus of $12 million.

But since October last year, Apple’s share price has started to fall. In response to some recent negative

market comments on Apple, Cook responded in an interview with CNBC that the company’s long-term health has “never been as good as it is now”.

In a filing filed Tuesday, Apple said that Cook received $3 million in salary, $12 million in year-end bonuses and $121 million worth of shares from a 10-year stock award in fiscal year 2018 as of September 29.

Apple’s other four executives also received about $4 million in bonuses, including salaries and stock incentives, each of which received a total salary of $26.5 million.

Executives’generous year-end bonuses are largely attributable to Apple’s revenue and profit performance over the past year. In fiscal year 2018, Apple shares rose 49%.

However, it will be relatively difficult to maintain such a performance. Since October 2018, Apple’s share price has fallen by more than 30%. Many investors are worried about the future development prospects of Apple.

According to CNBC, Apple’s stock is the least popular among analysts since 2005. Apple CEO Tim Cook responded to a series of negative emotions.

Tim Cook, CEO of Apple: I’ve heard too much about what the naysayers say. But I want to tell you honestly that Apple has an innovative culture

that integrates with our loyal customers, highly satisfied customers and these benign ecosystems. In this case, some situations may be underestimated.

Earlier, in a letter to investors, Apple lowered its revenue

forecast for the first quarter of fiscal year 2019 on the grounds of slowing economic growth in China and weaker sales of the iPhone than expected.

In response, Cook said that in the long run, Apple’s health has never been so good and its ecosystem has never been so strong. Cook also

highlighted Apple’s strong user base, with 1.3 billion registered users a year ago and another 100 million in the past 12 months.

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